• Branding
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  • Date: October 11, 1989
  • Client: DroskiTurner

The Deighton Cup

The Deighton Cup is a Derby style event that takes place every summer at the Hasting race track. 

The Challenge:  To give the brand a refresh and give it a more fashion/trend setting  direction.

The Solution:  With a high society in mind, we decided to introduced a preppy feel to the identity, and to make the brand elegant and modern at the same time.

  • Photos by Nima Zadrafi / The glass eye
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