My Liquor Stores

My Liquor Stores is a group of neighbourhood liquor stores in the greater Vancouver area.

The Challenge:  To create a fresh approach to the standard “liquor store”, so it doesn’t feel like a government run liquor store.

The Solution:  By naming, branding, and associating the stores directly to the neighbourhood, we allowed the brand to be a part of the relation between the client and his/her neighbourhood.