Ed’s Daily Cafe

Ed’s Daily, named after the paternal grandfathers of the two owners, is a café and commissary in Strathcona’s Railtown district.

The Challenge:  To create an on-trend brand that would welcome new residents and visitors to this growing neighbourhood.

The Solution:  By introducing “The Robyn”, a part of both family’s crests, and presenting it in a vintage style. It allowed us to integrate the homage behind the name and the heritage of the neighbourhood into one clean story.