Celebrities Nightclub

Celebrities, now in its 30th year, is one of Vancouver’s legendary dance venues. The club underwent an intensive renovation in early 2013 to bring it to the international standard.

The Challenge: To create a forward conscious identity that would embody the new direction of the club.

The Solution: Knowing we had to keep the name “Celebrities” forced us to take the brand into an unexpected direction. This resulted in a minimal interpretation of the brand to create a new visual language and avoid any stigmas of the past.